Duane Forrester
speaker
918 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Duane Forrester’s voice in public audio — every appearance, attributed to the second.
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We were guessing, maybe we were sharing, maybe we weren't, like all of that back and forth.
And I feel like we're kind of back to that now.
Major difference though.
is you can actually ask these systems, how do you do what you do?
Why do you make the decisions you make?
What information are you taking in?
What should I focus on if I want this to be my outcome?
And I'm not saying that it's perfect with answering.
But it's a heck of a lot closer than anything we've had in the history of our industry before.
And yeah, I'm including even when I used to walk on stage for Bing and answer people's questions, when Google still does this today, because there are parameters within which every representative has to stay.
You can't just walk out there and say what you feel, say what you learn.
That's proprietary stuff.
But these systems, because the how they do chunking and what retrieval looks like and how vector embeddings work and how a knowledge graph operates, these are all public domain concepts.
They came from open sourced concepts originally.
So you can ask and get an answer and then ground your knowledge in how these systems work.
And then you have to apply it to in our case the historical knowledge we have for SEO.
If you're new to the industry, you're gonna apply it to the other things you still have to learn about SEO.
So like it it's it's this combination.
We're all bakers now all of a sudden, you know?
Yes.
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