Duane Forrester
speaker
918 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Duane Forrester’s voice in public audio — every appearance, attributed to the second.
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Okay, so purposely for this conversation, Tyson, um, I'm gonna ignore most of what we would talk about in terms of core traditional SEO concepts.
I'm just gonna work from the assumption here that
If I just made that statement and you don't know what it means, you can go look those up and there's all kinds of foundational information around them.
If you do understand it, then you don't need the grounding in that and you know we should kind of move forward.
Notable exception in there though is going to be structured data.
You know, I uh I walked on the stage, I introduced schema.org to the world at one point, and um was underwhelmed uh with the adoption.
It's it's really been the last few years that the curve of adoption has like done that hockey stick thing um because, you know, everybody moved to knowledge grass and suddenly this was a way to have a trust signal wrapped around something and there was value in it.
So now I could propose it to my IT team or, you know, whoever and get sign off on getting the work done and there we go.
And along the way, these systems that we're using today became, I don't want to say dependent, but they are consumers of structured data in whatever format that's available.
They definitely use it for making decisions.
So look, if there's one core skill set that I'm going to tell you that you need to understand, it's structured data and the purpose of structured data and how to deploy.
Exploit it.
Which is kind of kind of bring me to like this other skill that I think everybody needs if you're an SEO.
It's kind of an age-old skill.
It's the idea of storytelling, uh being able to explain things internally to your boss, your coworkers, um, your dev team, um, you know, your CIO.
Anybody who has a vested interest in time invested for a return on that time, you have to be able to very clearly articulate to them why you are recommending what you are recommending.
And structured data is one of these things because it's not a binary.
It's not a one-for-one.
If we do this, we get that.
It's literally if we do this, we might and and after that everybody stops listing, right?
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