Duane Forrester
speaker
918 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Duane Forrester’s voice in public audio — every appearance, attributed to the second.
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Appearances
Because might is not a strategy.
So you have to have a skill of being able to intelligently, factually, and quickly distill the importance of all of these tangentially related items into a cohesive concept that everyone gets ah.
What we are doing is complex, but if we do all of these things, we increase our likelihood of X, X being, you know, you're cited in an answer, or you are the answer, or in traditional search, you're at the top of the rankings, or you know, you're you're in the the um answer box or whatever.
So you have to be really good at that.
I would also recommend the concept of budgeting become something that every SEO wraps their head around.
And I'm not just talking about dollars and cents, right?
Like, you know, we all know that, you know, lemonade at the lemonade stand in the summertime costs five bucks a glass.
And if you've got ten bucks on you, you can buy one for you and treat a friend.
Everyone gets this kind of budgeting.
Or I'll buy one now and then I'll come back later and buy a second one because I have $10 and one costs five and super, super simple.
But the concept of budgeting time is far, far more complex for people.
And that time directly translates into dollars or opportunity for the business.
So you have to be really good at being able to look at the work.
and understand the budget.
Whether that is your time or you're going to ask the IT department to go do this work and what that looks like.
Um when I worked at Microsoft, there were very specific groups.
Um I was a PM, it was a PM and a PM.
Um, so it was like project management, program management, like pick your PMM.
Um, along the way, it was also PMM.
So, point being is that those were different groups within the company.
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