Duane Forrester
speaker
918 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Duane Forrester’s voice in public audio — every appearance, attributed to the second.
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Appearances
You need to put time on your calendar to get demos of these tools.
You need to have a clear understanding of the goals for your program so that you can understand if the tool can give you information that gets you on the path to that goal.
It's these are not the days of
I mean I grew up in this industry.
I built and launched webmaster tools from Bang.
So like the concept of a tool set that just gives you all this data and we kind of know what that is, whether it's HREF, SEMrush, Conductor, like all of the big names.
Those are are kind of like the foundational things, right?
And what we're talking about right now, we're talking about do we replace the shingles on the roof with a metal roof?
Do we go with clay tiles?
We are not talking about foundation anymore.
We're talking about the top edge.
We are the front edge of this stuff.
And turns out if you haven't paid attention because like your roof generally lasts 25 years, so you don't know what advances have happened in material sciences that are used in these products, you won't know any of these new tools.
Like there are two tools that if three tools that if I didn't personally know the people who built them, I would look at them and go, oh, that's a dumb name.
And and just like I'd write it off, right?
Because I'm like, what the hell does that even mean?
Like, how do we even pronounce that?
Like But then, you know, you have friends and they build things and they're like, Hey, I want to show you this and you go through and you see the reporting and you see the the type of information that they can give you based on the data they're gathering and you're like, Oh, you can use that for decision making and here you go.
So absolutely, you have to put time on your calendar to go get demos of of these new tools and learn what is useful in the tool.
Now, you can't just take the tool's word for it that if it's in the tool, that's the important part.
Showing 601–620 of 918 · page 31 of 46
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