Duane Forrester
speaker
918 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Duane Forrester’s voice in public audio — every appearance, attributed to the second.
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Appearances
Ask your question in the living room, continue it in the kitchen, go get in your car, same conversation.
They own all of that, share of mind, share of market, basically.
If you look at what's happening in the world of local, these systems are capable, because of the data gathering on our devices, of a staggering amount of insight.
into you know not just like time of day and day parting and you know, oh, you go to Google Maps and you see, oh, it's busier now more than normal, or it's not as busy as it normally is.
And, you know, this is two dollar signs and that's one dollar sign.
That's all great and really useful.
But that's kind of like the naissant version of where we started.
We we're stepping into a world for local businesses where local businesses are going to need to be contextually aware of their neighborhood and everything going on in their neighborhood.
Because if Banksy shows up in my neighborhood and paints something on a wall down the street from me, I need to be able to talk about that on my local footprint.
Because consumers who want to follow Banksy or do follow Banksy or want to go to that location and get a photo with that new mural.
are suddenly within one hundred feet of my door, and I damn sure want them to come in for a coffee or a pickle juice or a croissant or whatever I'm selling.
But if I'm not aware of what's going on in my neighborhood and I'm not broadcasting that out as a part of my business, I miss that moment.
And these are critically important things because my assistant, ChatGPT, when I ask it, hey, I'm visiting New York for a few days.
This is where my hotel is.
What's fun and going on around me right now?
Use live search to find the latest information.
When it does that, it's gonna pull up that Banksy painted on the wall.
It's not gonna pull up that you've got great coffee and you've got a four point nine out of five on a thousand reviews.
It's if you're not getting included that way.
But if you're talking about Banksy, suddenly now you're relevant to what my AI is filtering back to me.
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