Duane Forrester

speaker

918 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Duane Forrester’s voice in public audio — every appearance, attributed to the second.

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So, like we have a lot of change happening, and we haven't even touched on generationally.

Um, younger people are using Google less and they're using things like TikTok more for discovery.

TikTok is opening an entire ads group.

I I saw something this morning, they were saying there's something like a hundred and twenty-two jobs open in their ads division.

And that's like paid advertising on TikTok.

They actually are leaning in on localization with TikToks.

Like they they're going to explore all of these things.

And whether TikTok stays or not, you've gotta understand that.

It's in Meta's best interest, which is Instagram and threads.

It's going to be in LinkedIn's best interest to lean in with data in these ways.

Like all of these things are really, really important.

So it's no longer just, you know, oh, Google owns the SERP and you know that's how I get my traffic.

That's a part of it.

But as I get older and my kids grow up and become more of the everyday consumer, I can guarantee you a single thing.

Those kids will not listen to their parents' music.

And that holds true culturally, generation to generation to generation.

I've got my music, my parents had their music.

Sure, we listen to each other's music.

But when I really want to get into the nostalgia and grab my feels, it's the eighties.

That's the decade.

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