Dunk

Oh, fuck, I'm going to go as well.

Fuck.

What was that one?

That's the guy that was... Fuck, I can't even recount the title.

Fuck me.

That's right.

Tough.

All right, let's get into the Flatwater Fuck Off, lads.

Hi guys.

Whose idea?

Because obviously this is the brainchild of both of you, but somebody must have come up with it in the beginning.

Who kind of led the charge and who decided that Flatwater Fuck Off was going to be a good idea?

Well, it actually started from a guy called Rory Sutherland, and he's this marketing genius.

And he basically made a joke on a podcast about a coffee shop that would just sell flat whites, and it was called Flat White or Fuck Off.

Now, I heard that and thought, well, how funny would it be if someone actually tried to make that into a real business?

So that's what we're doing now.

You know, me, Will, Lucia and Tom are sort of creating this business from the whole joke that was on a podcast of this like really famous marketeering guy, got his blessing, started it on social media.

And it's just sort of, it's been a bit of a snowball really.

It's just sort of, it's got a bit out of hand, hasn't it, Will?

Yeah, a little bit, yeah.