Eddie Hartman

speaker

1,282 appearances 3 recordings 2 series first heard Dec 2025 last heard 29 Jan

Eddie Hartman’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jan 2026 with 2.

Appearances

newest first · ▶ plays the moment

Mick Unplugged · Don’t Just Survive-Thrive: Strategy and Stories from Eddie Hartman · 29 Jan 2026 podcast

He, until recently, did not have children.

He has a child now, and I've got four.

Now, I've got a minivan.

I love this minivan.

It is a great minivan.

As far as I'm concerned, I paid $45,000 for this minivan, and it was cheap.

My brother looks at the same minivan.

How much do you think he would pay to trade in his very nice little sports car for a minivan?

And the answer is, he would never do it.

He does not want to be behind the wheel of a minivan.

He does not want to be picking up, you know, some girl in LA on a date,

in minivan.

So we are all different.

What you value, what I value, what my brother values is going to be different, right?

So the first thing is price shows you where value is, but not everybody wants to pay the same for something because they may value it very differently.

You find a group of people though that they value the same things, which you can determine by they want to pay the same roughly.

You found a segment and now you can speak to that segment with precision.

So that's what the first book was all about.

It's make sure your company is on the best possible footing and not headed for

a cliff because you did the work ahead of time to say, really, where's the value based on what are people willing to pay for?

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