Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
Um everything is per personalized and tailored to us as individuals.
And with the access to introducing that data, now the entire journey is being personalized.
So it's it's looking at your past behavior, it's looking at the contextual uh signals that that make who you are and make make it feel more relevant to you.
And and zero party data.
So let's go back to that hierarchy.
So it's the third party, second party, first, and now the the introduction of of zero party data.
Which is where people are are opting in to give us some of their own preference data and and some information about themselves that uh they might not have provided otherwise.
So an example of that would be if I'm Expedia and I I let's say I launch an adventure game to my customer base where they can swipe left or swipe right based on their favorite destinations.
And at the end, I'm gonna tell you what your dream vacation looks like.
So that's now I'm collecting a lot of information about
What what's in what do is this person like cities or beaches?
Do they like long flights?
Are they looking for the they love the short getaways?
Um so that's that's the zero party data.
So not only does it access that more personalization, but it also gives you an opportunity to do a few other things.
So it's it's the cross channel consistency.
So the the experience that they have with your brand.
Is gonna be the same now.
Uh they're gonna 'cause we're gonna know a little bit more.
We could tailor it to you, whether you're on
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