Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
w w whether it's email or website, now we're looking comprehensively at this this golden uh single marketing view, which a lot of marketers have been chasing for a while.
Like the the old term was the omni channel and people have been trying to get to it for a long time.
Uh but now we're we're truly at this real single marketing view that it it it it's legit.
It's real.
Yeah, so the some of the more sophisticated marketers, whether it's like a Sephora or some of the companies like a fan duel, people that are really on the cutting edge of of marketing.
They're now looking at it in terms of
segment journeys and co like the same way you would kind of look at cohorts.
Uh, where you instead of just looking at our and but like the old way of looking at it was, well, we sent out a an email today and we had a forty percent open rate, so things must be good.
But it's actually like
You're you want to know the whole journey of what did it look like when we sent an email?
Uh, people that ended up on site and then they got an SMS push.
What did that cohort look like?
Uh and and that's actually when you introduce AI, you have an opportunity to begin
having hundreds and some people even companies have thousands of different these like cohorts or sub segments that they're they're tracking the the journey across the whole the whole thing and not not just based down to one email.
Yeah.
So we live in an era where I log into Spotify.
I I have my own my own DJ.
I I sign into Netflix.
It's telling me what to watch.
Right.
Showing 161–180 of 349 · page 9 of 18
← Previous
Next →