Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
The first one would be just the the accuracy.
So it's the compared to
third party data where you're not always sure exactly what the source uh that you're relying on.
Not to mention uh it it's kind of being passed through a lot of hands sometimes.
So the the accuracy is just missing.
Uh, and with first party data, you can you could have a higher reliance on that.
And then with any type of third party data or even second.
You're not getting the the behavioral uh signals and the preferences of of an individual.
That's typically not coming through in a holistic way.
So you're you're missing on that as well.
And then the third one is the the understanding of where someone fits into a life cycle or where they are in their buying stage.
I think in the old days of search we could kind of assess where somebody is in their buying journey based on uh how deep into a website they're going, time on site, uh all all those type of signals.
Yep.
But
Now we're getting this massive uh comprehensive view of of really where people sit in their life cyc cycle stage, not just today, but their their historical and the the journey that they've taken to get there.
Yeah.
I mean the introduction of AI into all the this entire world means you can instantly do more with your data.
And and so it's it's it's the ability to mine that first party data and then and actually take action on it.
So it's it's effectively powering the entire experience and personalization engine that's happening across
An entire life cycle journey rather than just looking at indiv individual channels.
Showing 141–160 of 349 · page 8 of 18
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