Eddie Patzsch

speaker

349 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Building marketing campaigns from customer relationship data · 1 Sep 2025 podcast

Been pretty fascinating to see where things have gotten since then.

Uh but in my in my career I've always had a there's always been a data element to any company that I joined.

uh whether it was third party data in Martech, uh to where I am today at Optimove.

I joined Optimove because I I was watching the

the buzz and the hype around the deprecation of third party cookies.

And I wanted to find a company that was truly taking first party data and figuring out ways that they could

expand on it and do more with it.

And Optimove really just fit the bill when it came to the to leveraging your first party data and and and the customer led marketing uh in terms of their kind of their slogan and their approach.

Um so yeah, I've been I've been with the the company for about a year and a half now.

Yeah, the it feels like the the market's just been evolving higher and higher from the third party uh data to then there's also second party data, which a lot of people don't talk about, which is kind of uh if you were to connect with your partner and share uh mutual customer data or plug into some type of data co op, that would be your second party data.

Uh and then f first party data is just becoming more and more valuable.

It's becoming the gold standard.

Because

Everybody has access to third party data at this point.

It's it's fairly commoditized.

And first party data is is only reserved for the ones that are doing well in in acquiring and actually building their first party data uh data set.

So the

the move into first party data is becoming even even more and more important.

And it there's obviously other benefits of

truly doubling down on on that data set.

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