Eddie Patzsch

speaker

349 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Will first-party customer data become the most valuable marketing asset by 2025? · 2 Sep 2025 podcast

Um he's from Estonia.

So when I made that reference, he had no idea what I was talking about, but he is.

He's the digital Milton Bradley.

So it's called Adact, A D A C T, Adact by Optimove.

It's a self served product.

You can just like hop right in and start building games.

There's sixty different templates.

And then you basically start embedding them in your emails and uh on your site.

And it's it's not just a generic gamification platform.

It's built with zero party data in mind.

So it's it's very much built around that to to do that.

Uh so yeah, check that out.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Building marketing campaigns from customer relationship data · 1 Sep 2025 podcast

Yeah, for sure.

For sure.

Uh any ch anytime I get an excuse to to see you and talk to you again, I'm I'm there for it.

Uh so uh happy to be here.

Um yeah, my my journey has been primarily working at a variety of different software vendors or software companies.

I've spent with spent time at starting a group on and then moved into some location data and then had the chance of meeting you at search metrics.

And then interesting interestingly enough, the search metrics days, if you remember, we kind of we had launched the first AI uh content experience uh at the time.

And it it's been really interesting.

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