Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
Th everything else
third party data, that's that's what everybody else is doing, and that's what everybody else has been doing since
Twenty nineteen and twenty twenty, which that wasn't that long ago.
But if you want to be on a different left playing field, you you move into the zero and you start to to take over that way.
It's one of those things where I've done a few speaking engagements and workshops where we highlight zero party data and it it feels obvious at first.
Uh, but once you just you sit down for 30 minutes and talk about the value and benefit behind it.
It becomes a no brainer and then it just becomes about uh figuring out how you're gonna do it.
Uh once the the executive team gets the buy-in and you you start to look at specific metrics, well, our traffic has only grown by ten percent.
Our customer base is only grown by ten percent.
We have to do something different.
And the only way to unlock that is to to get that zero party data.
So it
I think once it becomes just an intentional topic internally, you could really start to make motion on it.
But until then it's kind of just in the background.
People aren't aren't really realizing it until then.
Yeah, I mean, I'd be amiss if if I didn't mention uh this one.
So Optimove just acquired a game a gamification company.
Interesting.
So the uh there's a really strong founder named Caleb who's joined the team.
He I like to call him the Milton Bradley of of digital gamification.
Showing 81–100 of 349 · page 5 of 18
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