Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
It's a direct tie into the product team.
You can't you can't get away from that.
And so the with AI coming into more of the workplace, it's actually reducing the silos between each team, between as a search, between marketing, between product.
Um and it's becoming more cross functional.
And I and I think the
the performance of how a campaign does and how what kind of revenue lift it has is just gonna keep falling more and more into the product world.
It's a good question.
I think um in order to truly leverage the the zero party data in a way that they people want to, you're gonna need as a marketer, you're you're gonna need the the product team behind you, uh whether it's the way you're collecting it.
Where you're storing it, how you're accessing it.
So the the two really need to to work with really closely.
Uh
Most marketers today, some of the more technical ones are running SQL script and like doing their own thing.
Most of them are still relying on a product team or a data uh analyst to to pool that for them.
So the they need to be on the same page with zero party data because they're they're kind of leaning on each other for it in in many ways.
Hundred percent buying.
If I didn't make it clear before.
Uh so there's only so much you could scale your first party data.
Yeah.
Uh zero party data is just it it it's the it's the new gold.
It's the new gold rush.
Showing 61–80 of 349 · page 4 of 18
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