Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
Uh so the the actual the data integration and accuracy and and the way that you're whether you're you're being able to pull that data in real time or uh having to do it, you know, in batch data.
But just the the way that it's structured around the the data integration it becomes more important at that point.
I think it's shifting itself.
Uh the CMOs that I meet are becoming CMO with a very different journey.
So a lot of them actually, if they didn't start in sales, shout out to all my sellers.
Uh they started in the in the in the data and the product side.
uh like actually like super close to the to the product side often.
And so we're seeing the rise of a more technical CMO.
Uh and that persona is becoming just naturally more interested in in that piece of the business.
They're they're becoming less, I don't want to say ego driven, but less about like the the big
fancy campaigns that make that just look really nice and they're they're actually because of the
Because of their quote unquote upbringing.
They are naturally just data very data driven and and you have to be.
Ooh, okay.
Five years.
So I would say um
The way that things are going, it seems like the product team
And product teams are gonna start owning increasingly owning more of the performance marketing, like directly tied to the the to the product team.
Uh on the B to B side, P L G, like that that's that's that example.
how you're funneling people in, how you're cre what uh experience you're building for them.
Showing 41–60 of 349 · page 3 of 18
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