Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
So they're putting a lot of money into every channel because they know that.
If I if I put four million in this week, we're gonna get back a certain amount of a return.
The problem with that is it's all temporary and it could be gone in a in a second.
And it it's basically like this like lifeline that they're constantly trying to tap into.
Um, so the brands I don't think are doing well, that's that's what they're doing.
The ones that are doing it right and putting their dollars through future infrastructure, building the the company in a way that it's gonna be uh continue to be able to innovate and stay cutting edge over the next couple of years.
So going back to some of the like center of excellence.
adopting technology that's gonna allow them to operationalize.
And then the the ones that are doing it really well are also investing in just learning more about their customers.
So being able to deploy zero party data, but finding additional ways that they can enrich their their customer data.
Uh and just
Being a little smarter with what's happening behind the scenes.
Uh rather than just that batch and blast approach, it's just not working anymore.
Mm.
I feel like
Advanced content personalization to me is is a better data integration.
Um so better data integration.
Because
So fancy content, white papers and creative and copy and fancy images, they're they're gonna mean nothing if you don't
If you aren't targeting the r the right people.
Showing 21–40 of 349 · page 2 of 18
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