Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
of whether they're investing or not though, the way it it gets to this situation is just the way companies grow and it's the way that they they evolve and with their tech stack.
So you have uh companies that are growing quickly and they're they're purchasing software here and there, they're purchasing tools here and there.
Um, and oftentimes it becomes really siloed and you're at that point it becomes really tough to start ha stitching together and and having that accurate viewpoint.
It's it's both, but it it's the silent organizations because the ones that I've talked to that move quicker and actually solve this faster, they they may be in a situation where they have a loyalty team.
So they have a loyalty ID.
They have a technical team uh that's powering the in store experience, so they have a a POS ID for an individual.
They have an in store s uh sign up, they have a web sign up and all before you know, you've got four or five m minimum profiles per person.
Mm-hmm.
And then each of those examples I gave you represents a different team.
In an enterprise organization.
There's there's the loyalty team and then there's our email teams.
Like it's it's all every channel is being separate when you get up into the Fortune 500.
The ones that do it well have acknowledged it at the C-suite level that this needs to be improved.
And and I've seen brands go as far as creating a
Almost like a center of excellence.
Where it's somebody who comes in and creates a a very senior team that oversees all of it.
They have their b they essentially implement their own tech stack.
And they sit on top of everything.
And so now I have full plug in into our our customer tickets.
I have full plug in into the POS.
Showing 241–260 of 349 · page 13 of 18
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