Eddie Patzsch
speaker
349 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Uh and how how it should look going forward.
So well we at Optimove there's a a product we have, it's called self-optimizing journey.
And we have uh
that that self optimizing campaign.
Um, so it's it's basically deciding for you when something should be prioritized or when it should be pushed down because uh doing it at scale with millions of customers is just impossible.
Yeah.
Um I don't think there's any tool right now that's completely solving that to be honest.
There's two
ways that marketers approach it.
They do what's called deterministic matching and then they do probabilistic matching.
Deterministic is basically like, hey, Jordan signed up with a work email.
Uh, this address he plugged in, probably his work address because of that.
The transactions that we're seeing tied to this profile, most likely they are business oriented.
And then there's this uh additional wave of thought, which is the probabilistic, which says, Well, Jordan does this flight a lot, but he had this outlier flight where he he actually ended up in Hawaii, so we're
We kind of think that maybe there th this isn't just a professional email.
This is actually showing us more signals that he might be a a real person and actually goes on real trips.
The challenge with the probabilistic right now is that it's it's back to that accuracy issue.
Uh so I think there's a there's definitely a room for a company to come in and start creating a an AI generated version of that to to help improve it.
This is what these some of these big companies are built on right now.
Like if you think about like a Merkle
Showing 281–300 of 349 · page 15 of 18
← Previous
Next →