Eddie Patzsch

speaker

349 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Building marketing campaigns from customer relationship data · 1 Sep 2025 podcast

Transunion, like they are sit the ones who sit on all this data.

Uh yeah,

Yeah.

And it's not just financial data.

It's like it's it's all the the profile signals that make up Jordan.

Yeah.

And how and then being able to separate it out between the business and the personal.

Uh, but they're ultimately the ones that will probably power that.

Um uh if they can innovate and catch up and and build

the AI components faster and I've seen

Transunion in particular, they're

I mean, they're building some really cool stuff when it comes to this.

But it yeah, still still a big challenge for for retail and for all brands.

I think it comes down to first and foremost that people just need to be able to operationalize the the zero party data more.

And they need to be able to mine, use AI to mine their first party data more.

I think that's kind of where people are, is the how do we actually level use this and make it a utility for for the business.

And there become interesting ways to to measure it because now you're connecting into your CRM and you're using that to then create new website experiences.

You're you're basically creating new content.

Um so the the engagement becomes a a big piece.

So I think if you think about the traditional time on site.

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