Eddie Patzsch

speaker

349 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Eddie Patzsch’s voice in public audio — every appearance, attributed to the second.

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But it's the the engagement with, well, we got them to come in and actually open the mobile app from that really personalized push.

Um, and then how many pages did they go to in the app?

You know, how how how many things did they put into their cart?

So I I think it becomes a measurement of the engagement right now.

And then with platforms like ours, we we could take it further and instead of just measuring.

The vanity metrics, we could start to say that campaign you ran translated in X amount of dollars, whether it's per person or per journey.

Uh, but having a revenue attributed to directly tied to that journey, which is something that people haven't been able to do in the past.

Uh, a lot of them those marketing metrics, they used to just live in.

in your ESP and you you would know that you had a successful campaign with the open rates, but now I could say

We did a test and control and we noticed that the the eighty percent that you sent it to actually you had a lift in incremental revenue.

Uh and that that test group we uh clearly see that it didn't attribute into revenue.

Um so I think we're getting closer to a a better ROI story uh rather than just like a fluffy metric at this point.

Yeah.

So I I think some of it falls in the few of the themes we touched on.

I would say go figure out a way to collect more zero party data.

Don't be afraid of things like gamification, which is like the swipe left, swipe right.

What are what are other things you could do in store with kiosks, anything that you're doing to improve on that zero party data?

And then operationalize it.

So use it for some SEO rich landing pages tailored to that segment.

start to actually put it into motion on on the with the on site content too.

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