Eitan Koter
speaker
233 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Eitan Koter’s voice in public audio — every appearance, attributed to the second.
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Appearances
So that's that's a great uh question.
Just to give you some data, right?
So according to Cisco, almost 82% of the worldwide internet is video, right?
I mean if you if you calculate the entire traffic of the internet of the world, we have video, we have
Text, right?
Maybe like data emails, probably SMS, right?
We have pictures.
So video is like 82% and it's growing.
It's already reached a threshold, but video is like all over, not just in business and media and entertainment.
And it's all over also in in health and defense, of course.
So so if we zero in just for businesses, right?
So we know that.
That according to the latest report, so 91% of businesses are using video as a some sort of marketing tool.
Okay.
Like 70% of businesses have already spent money on video ads, for example.
We know that more than 90% of marketeers say that video investment or creating video has given them a good ROI, right, compared to any other means of video.
And since TikTok actually introduced to our world probably a couple of years ago, the TikTokification effect may
makes everything like scale massively through these type of short form videos.
And then we saw the transition of videos that needs to be heavily produced, you're right, and edited with a long post-production process, and you must have the right studios.
Videos that are working today in marketing are mostly those authentic video, short form videos using the right hook, but it's a matter of consistency, you know, obviously quality, but very
Showing 41–60 of 233 · page 3 of 12
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