Eitan Koter
speaker
233 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Eitan Koter’s voice in public audio — every appearance, attributed to the second.
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Appearances
So it's a type of entertainment.
And to do it very, very smart, meaning combining
Commerce and entertainment together.
This is the convergence I see that is happening right now.
Is a very, very powerful way that is still in experimentation mode.
Something that was totally resolved in China, for example, right?
Where like shopping is very, very big.
Still in the US, Western world, how do you combine entertainment with commerce in a very, very intuitive way?
So that's still under, I would say, uh experimentation phase.
A lot of breakthroughs will happen, but you can see how media is converging with commerce.
For example, Walmart acquires Vigio, right?
What's for a retailer and a TV, you know, apps, you know, company, JP Morgan launching J Chase Media Solution, Instacart, partnering with YouTube on Shoppable Ads.
Costco launching media networks, right?
Best buy and CNET.
I mean, the list is huge, right?
And you see how traditional media and entertainment companies are becoming commerce, and how commerce companies or e-commerce or brands and online businesses are becoming content providers and media houses.
So this convergence is very powerful.
And
We see that video and the convergence of video, like creating those conversions is not only on mobile and web, but we see now this is happening also on big screen, on CTVs, because we saw that Netflix and Disney are launching like advertising packages, right?
And we know we we tried we we're familiar with how Amazon are trying to utilize their Amazon Prime big screen for using QR code or whatever form of
Showing 161–180 of 233 · page 9 of 12
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