Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Growth is a fairly new field.
You have a lot of renowned interest in growth hacks of like what is the like sure things to get growth.
In the age of social media, everybody and anybody is tries to share their tips and tricks.
Oftentimes uh things that are completely out of context or they are very specific to one example and actually do not apply as a pattern.
We live in tech, there's always lots of startups.
Um startups are obviously looking to grow.
There is a huge misconception in the field that in order to get growth going, you need a growth team.
To figure out your product market fit and how to distribute it, it's not something that you can outsource to somebody.
So number two, this was my favorite, and it might be a little spicy.
Never ever once have I seen a rebrand or redesign, especially a Viking marketing site, produce good performance results.
New CMO comes in designing their website or designing the brand as if it was a reflection of their personal taste.
And oftentimes it's promised with our acquisition is gonna go up and
It never materializes into anything meaningful.
Number three, if every single one of your initiatives that you're doing on growth is an experiment, that's a problem.
It's almost like a disease, like a paralyzing disease.
Well, thank you for having me.
And my North Star metric is insights per minute.
That's what I try to use whenever I have any live meetings uh with people.
So it
Squarely fits within what I'm optimizing for.
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