Elena Verna

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1,039 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Elena Verna’s voice in public audio — every appearance, attributed to the second.

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So that's great.
I think you have it.
I think I think your your insights from it is pretty high.
yeah, it's all about how you present them too.
Storytelling is a big portion of it actually to stick.
Yeah, so uh growth is a fairly new field compared to marketing or product management or engineering.
So there's a lot of people that are now accumulated that have ten years or so experience, but there's also a lot of newcomers.
And because there's ratio of actually newcomers is much higher than those people that have five, ten years of experience of doing growth, you have a lot of um
uh renowned interest in growth hacks.
Like what is the like sure things to get growth?
What is the sure thing to get that metric up?
How can I uh contribute to success with the company the fastest way possible?
So all of these shortcuts.
And obviously in the age of social media where
everybody and anybody is tries to share their tips and tricks and uh this and that.
Uh people are grasping for the all oftentimes uh things that are completely out of context or
They are very specific to one example and actually do not apply as a pattern or simply not even applicable to their type of business um whatsoever.
So there's just a lot of failure happening in growth teams.
It's actually I think growth teams are becoming one of those um
departments that has a higher head of growth firing rate than even CMOs because people are coming in.
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