Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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There's a bunch of expectations.
Hey, you're head of growth or you're a growth PM or you're a growth marketer.
You're supposed to drive growth.
And when that growth does not happen, um
cu here comes the axe and people off they go.
Uh and then recycle and cycle starts all over in order to populate those positions.
So I think that there's just a lot of um misinformation, I would say probably out there in terms of what growth actually
is and uh how it should be done in the companies.
And today I just want to cover some of the biggest ones that I see as a patterns as I'm advising companies, as I'm operating in companies, because it's just so blatant yet there's very few um pieces of information on this for people to learn from.
Uh number one, I have to start with hiring.
There's lots of positions open all the time.
Uh there's uh so many uh from head of growth to growth PM.
Uh there's a lot of rotation, as I said, that is happening in the field.
Very few growth people actually stay in the job for over a year or two years, so there's a lot of constant churn and constant rehiring.
And when you're doing hiring, there's a lot of mistakes that are actually happening in hiring that I just wanna start off on the list.
It's not a roadmap item, but oh my gosh, there's just like so much fault that is happening here.
And um I did write a on it about it on your bl on your blog of hiring for uh growth.
So there's a little bit of a reference to that.
And one of the biggest blatant issues that I see is uh hiring too soon.
for growth.
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