Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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There is we live in tech, there's always lots of startups.
Um startups are obviously looking to grow, and there is a huge misconception in the field that in order to get growth going, you need a growth team.
It's like absolutely not true.
Absolutely not true.
In order to get the growth going in the company, a founder and the founding team have to figure out how to make it grow.
To the first, let's say, a million, five million, ten million in AR.
Some of the companies don't even create growth teams until they're a hundred, two hundred million in ARR.
Because to figure out your product market fit and how to distribute it, uh, it's not something that you can outsource to somebody.
It's not somebody that with a shiny resume can come over and all of a sudden wave a magic wand and all of a sudden you have
viral campaigns and bunch of signups coming through and everybody is paying and everybody's retaining.
That just doesn't happen.
So I see that mistake happening a lot.
I really believe that the founder led growth is not being popularized enough that you do not need growth teams until you actually can start running experiments on your user base, which means that you have volume of users that you can
learn from and optimize and innovate on and that first wave of growth has to be uh founder led.
And there's two specific reasons uh that
I anchor on, which is before you have growth team, before you even think about growth team, first you need to have solid PMF, product market fit, means that
You have a solution to a problem and you have customers not only coming in and solving that problem with your solution, but they're also retaining and staying with you.
So there is a good retention.
You can use Chanel a score of how many people would say that they cannot live without your product as well.
But there's some sort of PMF and then number two, you have data.
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