Elena Verna

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1,039 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Elena Verna’s voice in public audio — every appearance, attributed to the second.

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Lenny's Podcast: Product | Career | Growth · 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) · 19 Jan 2025 podcast

There are patterns and there are frameworks, but there's no shortcuts.

I use competition to understand the general framework of how people collect some information or resolve certain steps.

So for example, uh sharing model.

So many products like hey, can you share this with somebody?

Well, you can s go and spend so much time of like figuring out how it should look, or you can go to Slack, you can go to Figma, you can go to Miro, you can go to Notion, like okay.

Google, like how are they doing sharing model?

You can look at all of that and say, okay, here's all of the here's all of the common elements that all of them have.

Here's the pieces that I think will apply to my product, here's things that do not, and here's what I can derive from it.

I use it as an input into ideation, but I never use it as a destination for the result.

Uh if that if if that makes sense, because it's very helpful to not start from scratch.

the empty empty start problem problem is real.

And competition is a wonderful way to not have that and to have an input into it, but uh never to just say

Oh, we we can skip the design cycle, off we go, or just like slap our collars on it.

Uh if it works for them, it's gonna work for us.

So I have extensive mirror boards with everybody's onboarding flows, with everybody's pricing pages, their sharing modal, their invite colleagues mo models that I reference all the time.

But

There've never been

the the like exact thing that I would use for any company as opposed to say, hey

I think this is a great starting point for you.

Here are the things that I think will work very well for your company and for your pro uh for your product.

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