Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Appearances
And if you are trying to just be
I don't know who is ever trying to be like the mediocre middle of the pack, but uh maybe it's a good starting point, but never never never the end goal.
The only other thing that I'll say before I I'll stop talking is
Benchmarks.
Benchmarks are also very dangerous here to use because benchmarks are usually done on all of the competition and all of the softwares out there.
And the way people define
Numbers is so different from company to company.
Like even if you look at like something as simple as signups, okay, how many signups uh should you be on average getting, or like your conversion from prospecting visitor to a sign-up or from a sign-up to activated user?
It so depends on how do you define prospect visitor.
Some companies define it as old traffic, some define it as new traffic, some of them define it on the new I uh IP address, new
persistent ID, how Google Analytics defines it, how Amplitude defines it.
Then you so like all of these definitions are so different.
So taking also any benchmark that is derived from competition and saying this is where we should be is also so dangerous because it might not even be applicable depending on how you defined the metric.
And one of the things that all of those benchmarks, uh benchmarking data fails, is like to actually look at specific definitions and
That's not to say that benchmarks are not extremely valuable data point in your decision making, because it's an input that you should leverage to say what it could be possible, but to just blame blindly take it and set it.
His uh
Is just a sure way to fail any of your initiatives and efforts.
Uh I wish there were.
I mean I've been doing this for over fifteen years.
If there were any shortcuts, I'd be all over them.
Showing 261–280 of 1,039 · page 14 of 52
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