Elena Verna

speaker
1,039 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Elena Verna’s voice in public audio — every appearance, attributed to the second.

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And um
It fails ninety five percent of the time.
Now, there are certain pieces that I would rightly recommend.
I already said inspiration.
Like I use it for inspiration all the time.
I'm like, okay, what's cool?
What is everybody doing?
Uh so because I want to just stay in the know on uh what other people are implementing and if hopefully if it's in the control experience, it works uh and it worked better.
I use web archives a ton for logged out pages too.
I'm like, okay, how did it look last year?
Why does their home page look this way uh this way, or the pricing page, and I analyze that and I try to extrapolate some uh results.
I also think that there's a lot of patterns you start to
Notice as you start tearing down all of these companies, you're like, oh, these elements are always the same.
That means all of these companies are arriving to these things.
I and they seem to be winning elements and you can take those elements and put 'em into your product but you can never skip
ideation, the design, the user research, the customer interview, the experimentation step.
And you should always balance it with actually innovating yourself in your product.
Because copying competition is like the fastest way to mediocracy, because you'll never be a leader if you copied somebody else.
Leader is by default is somebody that is able to
separate themselves from the pack in something else.
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