Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Appearances
I know I want to know what I'm playing against.
So knowing what your competition is doing is extremely important.
Being inspired by some aspects of what your competition is doing in their experience is a wonderful place to originate an idea.
ideation or potentially try to implement um into your product as well.
But blatantly saying, hey, we're gonna copy all of these best tactics or all of these flows because hey, they're doing better than us.
Let's just rip them and uh do exactly the same.
Why is why is an R onboarding look the same as this onboarding?
This company is so successful.
That's where things really go wrong.
Because every single experience is
is very unique to their customer, to their channel.
You don't even know if you're getting their actual experience or in your some tester cell or you're getting some personalized thing based on what you where you signed up from, of who you said that you are.
So you don't even know what actually the like overall
thing uh looks like most of the time.
And uh putting that into your product just leads to very subpar results.
And uh there's a lot of drive, especially like to have it as a shortcut.
Okay, we don't want to go through this old ideation or user research.
We don't want to do user interviews, but we don't want to do A B testing.
It works for them and must work for us.
Let's just like go and do it.
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