Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Appearances
It might be prettier, sure, but that doesn't mean it's gonna perform well.
So uh obviously never say never.
Sometimes it might work and if it worked for you, I am so glad, but that's an outlier and don't treat it as a pattern.
The best I've ever seen is that it produced net neutral results and it produced us better ab ability to optimize towards something bigger.
That's the best case scenario.
So if you're working on it, my biggest advice is not to say you stop.
Uh just understand that
The goal here is not to drive at launch in a seven day readout after launch some increased uh performance.
The goal here should be we will launch, we will probably see a hit.
model out and forecast for a hit and then give yourself two to three months at the minimum, ideally more like six months, to really optimize it back to a good standing where it can potentially outperform.
But you need to bake in that three to six months of work after the launch, which is what a lot of companies and teams forget to do because they just move on because like big initiative, big pop, and off we go to our next project.
Okay.
Uh number four is uh obsessing over your competition.
Okay, so there's a a little bit of um uh gotcha here.
I tear down companies all the time.
I have thousands of Gmail accounts that I sign up for any and every product.
I go through their entire experience.
I look at their monetization strategies.
I look at their activation.
I do it across direct competition of the company that I'm working with as well.
Showing 201–220 of 1,039 · page 11 of 52
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