Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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reflection of their personal taste.
And oftentimes it's promised with our acquisition is gonna go up, our category penetration is gonna go up, our um
uh our education or like awareness is gonna go up and uh it never it never materializes into anything meaningful because again if you're doing it as a step towards unlocking new global maxima sure I love that do it go after it know that you have a ton of work ahead of you in order to actually unlock that global maxima.
But to ever promise a home page redesign or marketing site redesign in order to drive more acquisition is a failed promise that is gonna be led by lots of agency money spending, uh often of million dollars plus, lots of arguing about which shade of blue your uh brand color is gonna be.
and uh eight to ten months at the minimum of development and uh very lackluster results afterwards.
I mean every single time I've seen a
A marketing site at least rebrand?
It's been a step back in performance that then is being treated as a
Fire drill to fix.
Don't don't just don't do it.
Uh if if you expect like immediate results out of it, or at least educate the team on how long it's gonna take.
to get to the point uh where you think that there's gonna be upside from your uh away from your original brand.
How much how much product and engineering work comes into like just changing a logo in your in your product or changing colors?
It's insane with no results ever.
There's no results.
Uh it's
It's it's a it's a new starting point and that starting point is gonna be much lower than your current optimized
experience that you have, whether it's well optimized or not optimized, it doesn't matter.
It's b gone through some level of optimization.
Versus rebrand is always a shot in the dark.
Showing 181–200 of 1,039 · page 10 of 52
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