Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Appearances
Number three.
Uh so this one's my favorite and it might be a little spicy because um if there's any marketers listening out here, but
Doing rebrand and more specifically home page redesign to drive growth.
Oh, this one hurts me so much and I've lived through so many of these.
And never ever once have I seen a rebrand or redesign, especially of UK marketing site.
produce good performance results.
Now there's many reasons as to why you might want to do a rebrand.
why you might want to redesign your marketing site because you're trying to enter a new market, new category, your product has evolved, then you need to do a full update.
But those are almost like it's uh it's a lagging indicator that something needs to change and you're changing it.
And then you know that you're gonna have to optimize
Hell out of it in order to actually bring it even to the previous performance results.
So it's like a stepping stone back, but there is a much bigger room for uh upside that you can get to, but you're gonna have to work to get to that upside.
But yet, so many companies, um, this is like a story that happens all the time.
I hire a new CMO, new CMO comes in, they're like, Okay, what's inside my house here?
My house.
It's not designed to my liking.
Let me repaint these walls.
Uh I want this shade of blue.
Let me put the couches over here.
And they start uh almost like designing their website or designing the brand as if it was
Showing 161–180 of 1,039 · page 9 of 52
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