Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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And it's honestly it's a huge waste of money because at those sides of the companies, uh you would need fairly large growth teams in order to tackle every single product flow and interface that would uh that is already out there and invented.
So it's a huge expense.
ROI on it, maybe at least one to one.
Like what you put into it, you might get that much out of it, but it's not gonna be enough to create a J curve of the reacceleration by just relying on growth team.
So I think it's just like this is where the name growth team.
like plays against it because like, oh, we're looking for growth.
Do you have a growth team?
No, that's actually actually where I don't have a better idea by the way how to name it.
But uh this is where I think it's um misunderstood that there is a the silver bullet.
Although
Perfect head of growth, perfect growth team, they can reverse the trajectory of the business.
If you are declining
In in your revenue growth or whatever other metric that you're looking at, your weekly active users or whatnot, see at least that you're able to plateau it so you can stop the decline.
So there is already a visible trajectory that your core product and your core marketing teams are able to at least reverse.
the degradation of the metrics.
Ideally, you would even start to see some immediate um signs of life that there is uh potential in the business in the pockets.
And then you can put growth uh into it to really blow it up to uh to the full extent.
Um but if you're on a decline,
Just just just just just don't do it because uh there's gonna be very disappointing results in a year or so.
Okay.
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