Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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No, let's move on to number two.
Okay, so number two, uh this is on the other side on the matured company, where I see a trend over and over, uh and it's becoming even more prominent right now, of uh when companies' growth slow down, slows down, which inevitably happens for a lot of businesses.
Uh it happens for a variety of reasons.
We're not gonna go into the reasons as to why growth can sl uh can be slowing down.
And then they hire a shiny growth head.
To fix the problem.
To basically saying, hey
Our business is slowing down, we're on a decline.
We're gonna bring this person or we're gonna put this team together and our growth is gonna accelerate.
That just does not happen.
If you have the pro overall business slowing down, your head of growth is destined to fail.
Because the reason business is slowing down is much deeper than not having a growth team.
Growth team can optimize, growth can maybe lift it by 10, 15%.
Maybe that's enough for you, even badly because on the upper end of what growth team would be able to do uh if there is a slowdown trajectory.
But what's important is that if you have core product and core marketing issues, growth team will not be able to fix them for you.
You're gonna have to address the big elephant in the room as to why business is slowing down in the first place, as opposed to just plopping a growth team on the issue and expecting them to do miracles while the rest of the business continues chugging on the same trajectory that caused the slowdown in the first place.
disappearing, it may be degrading, it may be uh being uh eaten by a competitor uh because uh there's somebody that is stomping on your territory.
The point is growth can amplify great product market fit and growth can help you grow faster once you're already growing.
But if you're slowing down and you have issues with either your go-to-market strategy or your core product strategy.
uh with your core product market fit, growth is gonna be absolutely helpless uh to do anything.
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