Elena Verna

speaker

1,039 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Elena Verna’s voice in public audio — every appearance, attributed to the second.

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Lenny's Podcast: Product | Career | Growth · 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) · 19 Jan 2025 podcast

Revenue, so you're trying to have product sell itself.

uh through potentially freemium acquisition, trial acquisition, um, or you actually having product-led activation, monetization, that's when you would need a growth person.

So if you're starting with self-serve monetization, growth hire should be probably first before sales.

Uh your sales um are gonna be more opportunistic in nature, versus if your sales led company, uh go ahead, hire sales.

Uh wait for growth until you're ready to overlay product led growth on top of your sales motion.

Right.

And I won't say you're product led company.

You are

relying on product led motion to resolve a lot of the growth levers uh within you.

Because you don't have to be fully product led company.

But uh so if product, let's say, acquires people

uh let's say with the SEO or CM and then its product is meant to activate them and then sales closes them, sales uh would be obviously important as well, but growth would have to become in a little bit sooner as well.

So if you have any product led components where product is responsible for acquisition, activation, monetization, or retention, that's where growth comes in.

it back.

This is like it keeps happening.

I need I need to repeat it.

Well you need you you need to repeat it three times, right?

Before it sticks to people.

So hopefully this is the third time.

Amazing.

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