Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Appearances
As a growth team, your number one priority is to create your own or your earned channel.
Uh so channel that you've earned and that nobody else can compete in but you.
What do I mean by that?
When you're doing organic search or page search, you're making Google rich richer.
Great for Google.
Google is an incredible company, but by dumping money into pig marketing, you aren't paying them and you're paying for their distribution and access to their distribution.
If you're doing social too, like you're doing, let's say Instagram or whatnot, paid paid advertising in Instagram, that's great.
But all of that works on algorithm.
An algorithm can give it
But algorithm can also take it away at any point.
And you have no control because you don't own those channels.
You are playing with other players and you're competing against them in somebody else's channel.
Now the
On the other side, there can be your
Own earned channel.
What is an earned channel?
It's really goes into the concept of product led growth acquisition, which means you're relying on virality.
On word of mouth.
On um
User generated content in order to attract new acquisition through top of the funnel.
Showing 441–460 of 1,039 · page 23 of 52
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