Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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So why is that earned?
And why do I
put that above, let's say, organic search, which is SEO obviously is wonderful.
But again, search just goes to Google.
That's great.
Versus if you build your own user generated content in your own community, nobody else can compete with you in that.
That is yours.
Your competitors cannot buy.
Their eyeballs, their people are gonna be attracting other people.
Referrals from people to people are everything.
So, Lenny, if I let's say I sign up for say superhuman and I invite you into it, that is much stronger acquisition tactic versus you looking for and finding superhuman, let's say, on paid marketing advertisements.
And especially with our age right now where
Search as an interface is changing towards AI interface and the AI interface is giving a lot less credit to all of the content.
Content is almost becoming a database.
And there is a new UI that is being developed on it.
Before it was Google was the UI.
And now AI is coming in with a new UI, and there's not as much control that you have over this new UI that is being developed.
Focusing on these earned channels that you own becomes the utmost priority.
And if you don't have them on your growth roadmap,
You're gonna be in some really big trouble over the next year to two years because your cost of acquisition is only gonna go up.
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