Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Your competition in those channels is only gonna go up.
You're constantly gonna be praying to log uh algorithm gods to
giveth your way, but they again they can take it at any point and um
It's really one of those fundamental growth team failure points if they don't spend enough time on virality and user generated content to create their own earned acquisition.
It's not cheapest.
It's actually cost a lot of product and engineering and even marketing resources to stand up.
So it's just it's not the cost of a budget, but it's cost of people that will have to work to create your own channel, so to speak, for acquisition.
And you're right.
Maybe that's not for everybody, but it's actually applicable to more products than people realize.
Because every single product has some sort of team functionality, some sort of roles that they need to do.
Every product can drive word of mouth loop.
Not well actually that's not true.
Not every product can drive word of mouth loop, but they can drive recommendations and they can create user generated content.
One of those tactics usually applies to at least one product.
So there is an opportunity to create some sort of earned channel, even though it might feel unnatural at the beginning, depending on how you reach PMF and how you've scaled in the first couple of stages of it.
But if you're not exploring it and if you're not investing into it or at least trying and failing within it, I think that you are really leaving too much of your growth.
future into the hands of somebody else that you have no control over.
Diversify.
Just diversify your strategy so not all of it is reliant on somebody else giving you access to their distribution.
Now, for example, uh a Dropbox.
Showing 481–500 of 1,039 · page 25 of 52
← Previous
Next →