Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Over 50% of acquisition comes through sharing.
So I load something into my Dropbox.
Maybe I need to send it out for signature.
Maybe I need to just share this file to transfer it to somebody.
Maybe I just need to share this file as a final delivery to my clients that I was working with.
Well, that recipient then is now aware of Drawbox, so it's solved the brand awareness.
Uh, by that action of sharing, you actually almost
activated that recipient too.
So you don't need to educate them anymore on how the product works and whatnot.
And the percentage of those recipients sign up to become Dropbox users.
And that accounts for 50% of acquisition.
That is a stable
earned channel that nobody can compete with.
And it's only for Drawbox to lose, so to speak.
And we we actually had our own growth pod focused on it because to optimize both sender experience and the recipient experience because it was such a powerful growth loop.
and growth engine uh that uh driven the company, and uh every every business should have an attempt at one of these.
Number seven.
Uh we've talked about this at least a little bit um in our last podcast too, but um I see this as a question that comes up all the time and something that people are afraid of uh to in uh to invest, which is a mistake.
Every single company uh starts with their growth efforts focused either on product led growth, hey, I'm gonna have everything being done self serve or on sales um in marketing, I'm gonna have sales team and then they're gonna have marketing team and they're gonna do all of the work and my product is just gonna create the functionality.
And
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