Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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That's good and fine for a while, depending on how long that while is, but not overlaying every single way that you can grow through product, through marketing and through sales as an evolution.
is a huge mistake that uh a lot of rural teams
fail to iterate on and innovate on.
The way that I'd best be comparing it is if product has a product market fit, which is great.
That product market fit is not gonna last that product forever.
They're always gonna have to have a second horizon.
They're always gonna have to have a product market fit expansion efforts in order to continue to uh grab as many people and solve as many people's problems as possible and increasing their TAM.
Well, the same comes with growth.
If you have a growth model that works for you, that's wonderful.
Good for you and
Optimize it, grow it, scale it, create a team that will be nurturing it and that will be amplifying it.
But you're gonna need to evolve it.
And that evolution uh needs to come through overlaying other growth models on top of it.
So A, you are diversified away from just one growth model.
uh failing because a lot of times you're gonna get into a situation of um
Law.
I I love Andrew Chan's article here.
It's called A Law of Shitty Click Throws, where you just if you over optimize the same thing over and over again, it's just it has minimal returns.
And some growth models have very limited time spans.
Some of them are huge, some can grow for like sharing loop at Dropbox.
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