Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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It's 17 years in the making and it's still firing.
Good for it.
Like that's amazing.
But that's very much an anomaly.
Most of growth loops spin out of uh their ability to produce meaningful results for you within the first five to six to seven years.
So continuously overlaying those different growth models.
And what I'm specifically talking about is product led growth.
marketing led growth, sales led growth, and introducing it into this ecosystem constantly is uh what really separates companies that can continue growing for a long periods of time versus the ones that can see a really big blip, potentially even unicorn type of growth rates of 70, 80, 100, whatever plus percent.
And then it starts to slow down.
And don't wait till that slowdown happens.
You need to really start thinking about different ways that you can attract people to grow so you are not leaving again.
in the market that somebody else can enter and own.
as opposed to you playing in every way in where you can um uh interact with your customer.
Yes, absolutely.
The the the way that I see it often is that um especially when growth teams they hit a really big result out of some initiative, they just like keep trying to focus on that over and over again.
And sometimes that focus is warranted.
Like I said, our sharing loop at Dropbox has its own
Uh growth team against it.
Great.
But at the same time, a lot of that's not warranted for all of the growth or you need to realize that there's no more juice to squeeze out of this thing.
Showing 541–560 of 1,039 · page 28 of 52
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