Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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And then you need to go and you need to move on.
Which actually brings me to my uh like a little bit of a next thing too is you'd need to do it every eighteen months.
Because a lot of them are gonna fail.
And every five years or so you for sure need a new channel, new growth loops, new tactics, uh new engines, so to speak, to power your growth engine.
Uh, whether it's overlaying sales on top of self surf, whether you're doing a lot of let's say virality right now in terms of acquisition and you're going into marketing a lot heavier.
But every five years something big has to start taking a big portion of your volume.
And for that, for every eighteen years you need to introduce something new.
Sorry.
Yeah.
For every eighteen months you need to introduce something new in order for it to uh continue evolving.
Uh no, that's just a bonus piece of advice.
Yeah.
Yeah, so the way I think about it is um
I try to focus twenty percent, twenty to twenty five percent of growth teams time annually, not every given.
sprint or not every given quarter, but annually to introduce a new growth loop, or to introduce a new channel, or to introduce something new that can potentially bring us
Additional
uh bump to our our growth engine.
I know that a lot of it is gonna fail.
None of it is gold on any growth metrics because you cannot goal it immediately, let's say, on monetization or immediately on acquisition.
You're just gonna
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