Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
cut it at its at its knees immediately if you if you're not gonna let it
Evolve into something that can be monetized, that can be responsible for acquisition.
So, like example on Miraverse, which is a user-generated content library of all of the mirror boards that people create, it took us probably 18 months until we started putting metrics expectations on it.
Before that, it was a thing that we were testing.
And it was being used by a lot of people, but we're like, we don't even know exactly quite how this is gonna fit all together.
And then it started taking off as both engagement engine as well as acquisition engine.
But it's important to constantly give your team room.
to try those new ideas, otherwise you're gonna find yourself that
your growth loops and your growth engine is slowing down and you don't have time.
to find that second horizon.
And that is the worst situation to be in.
That's where growth starts to slow down and to recover out of that is impossible because you need revenue.
You need revenue, you need revenue, you need revenue.
And these growth loops on average take six months, a year, a year and a half to start producing.
even visible revenue.
So that's why you need to start layering it um very soon into your initiatives.
I'm really big on creating a growth loop out of user generated content.
I think uh with everything that is happening with AI and SEO at the moment, your biggest claim to fame on content strategy will be harnessing user generated content, whether it's user generated templates, whether it's user generated
case studies, review, whatever it is.
Uh you need to start investing into it now, creating a library out of it, using it for activation purposes, using it then for acquisition purposes, um, using community to uh spark them.
Showing 581–600 of 1,039 · page 30 of 52
← Previous
Next →