Elena Verna

speaker

1,039 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Elena Verna’s voice in public audio — every appearance, attributed to the second.

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Lenny's Podcast: Product | Career | Growth · 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) · 19 Jan 2025 podcast

uh conversations around it, like that can be a really wonderful uh strategy that everybody should consider of whether there's juice in it within your product.

Uh other ones I can be, hey, we're a very, let's say, individualistic product, but can we actually create a referral mechanism for it?

For B to C that's actually very straightforward.

A lot of B to C products uh thrive on referrals.

For B to B it can be more of invitation of other

team members into the product to complete other jobs to be done.

Hey, I've done this.

I need my manager to see it.

Can I create a report to share with my manager?

And all of a sudden it starts to spread within the company.

So creating additional almost product functionality that then creates these loops potentially for you.

So it can be a a slew of things.

Obviously I would highly recommend

uh just understanding all of the menus of these earned tactics.

I should do a blog post on that actually.

Uh and then that just see what what what works for you or not, because uh at least ideation step of it has to happen.

If you especially you're relying on search engines for your acquisition, start thinking about some of the earned channels as soon as possible.

Absolutely.

I mean, almost everybody that's paid, arguably almost too soon potentially.

Um there's a point to make that shouldn't be.

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