Elena Verna

speaker
1,039 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Elena Verna’s voice in public audio — every appearance, attributed to the second.

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Appearances

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For the love of God, a blue is a blue is a blue.
As long as it's accessible and as long as it's bright enough, off you go.
You do not need to sh uh test the shades of blue or test it against green or so on.
Pick a color, move on.
Please don't spend time on it.
That's a two thousand, early two thousands tactic.
It doesn't work anymore.
We're past that in technology sector.
Number two, third party signups.
Um, a lot of times we think, oh, we're gonna get so much more acquisition if we add Google auth or if we add Facebook auth or Slack auth or Microsoft auth, uh add whichever auth you wanna add to it.
In some cases, it's very important to have third-party auth.
Uh so for example, if you're a developer product, please have a GitHub auth.
Like it's it's kind of unnecessary.
The developers already have the account there, have them connect with it as opposed to create a new one.
However, if you're a productivity product, email is fine for the longest time, Gmail is nice, it's not gonna drive more acquisition for you.
You're just gonna do a make shift and two more people using it.
It's not gonna create incrementality, it's not gonna improve your activation, it's not gonna improve your retention.
It's not a growth tactic, it's part of your just customer.
experience that you want to invest into.
Number three, on the fire round.
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