Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
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Appearances
Uh, one email wonders.
We stress too much about this one email that we're gonna send to this one customer group.
And we're like, oh my gosh, how much lift is it gonna cost?
It will never cause any lift.
It will never work as a one-off email.
Too few people open it.
On average, 25% open rate.
Um, at best, you'll get 40 to 50% open rate.
Too few people click it, uh, one email.
will never do anything.
If you're gonna go into email, please think about it as a series about communication, about how it interacts with product communication.
It's a whole strategy.
It's a whole thing.
Please don't stress about one off email.
Never test a change in one email.
It'll never work.
You're gonna have to do the whole goddamn thing and see how it's gonna do, not just one email.
Just never uh gonna work.
Yes.
And then the last one.
Showing 781–800 of 1,039 · page 40 of 52
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