Elena Verna
speaker
1,039 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Elena Verna’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Um, growth teams are often too obsessed about removing friction.
Because if we remove the steps, then more people are gonna get to the destination.
And to an extent, if you have horrible friction in your product where it's just like confusing about what the next step is, I agree.
Go fix the friction of the cognitive load that it takes to complete a step.
That is the friction that you should be working on.
However, just removing steps or yanking or simplifying things to an oblivion where you lose an identity of what you even do or what you
capable of doing?
uh is a completely failed growth tactic.
So simplifying may be an initiative of a different problem that you're solving, but if you ever have a line item on your roadmap that says simplify onboarding.
Please, please cross it out.
It's not gonna work.
Because simplifying onboarding is an action.
What is the problem that you're solving?
You're never trying to solve a problem of simplif simplifying.
You always have a problem if people are confused in it, or people don't know where to go, or they get lost in it, or uh they're not educated enough.
That is the problem.
And simplifying might be
A solution.
But it can never become be a problem on its own and too many growth teams are just obsessed with this notion that came out.
think in early two thousands like, oh, simplifying is like the biggest growth hack that you can do.
Showing 801–820 of 1,039 · page 41 of 52
← Previous
Next →