Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

They get doubles.

They whatever it is they have to do.

And also you don't there's not seven billion people in the world that are gonna see their impressions on the side of a highway.

Yeah.

Or see their T V not happening.

So I think SEO has always been the ones that are like, well, you know, this is our non rank keyword, and this is the monthly search volume.

We need to, again, SEO is part of this holistic marketing effort.

SEO is benefiting from brand.

Brand is benefiting from SEO.

Paid is benefiting from all of it.

And that's the way I view it.

So there's SEO is part of awareness.

SEO is part of churn prevention.

SEO, which is retention, SEO is part of acquisition.

It may be a lower funnel on acquisition, but

If you think about how SEO is handholding and being handheld by those other channels, so it there might be a keyword or might be a positioning that is very difficult to buy from an SEM standpoint.

But what you do is you use paid, use organic to get someone high in the funnel, create that awareness, and then use paid from a retargeting standpoint.

Or maybe paid gets them to become a social media follower, and then the social media team's going.

convert them downstream a month later, you know, or email will convert them downstream a month later.

So really SEO is a part of this holistic marketing effort.

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